It’s no secret that videos have change into the preferred selection for content consumption right this moment.

In 2020, 96% of consumers elevated their on-line video consumption, and 9 out of 10 viewers mentioned that they wanted to see extra movies from brands and businesses. In actual fact, as of 2022, a median individual is predicted to spend one hundred minutes per day watching on-line movies.

This makes video content material an irreplaceable part of any companies' advertising and marketing technique. Hence, we’ve put collectively this checklist of video marketing statistics that will pave the way for you to make use of movies as part of your marketing wheel this year. And if videos are already an intrinsic a part of your model's marketing technique, it is best to positively join a free account on InVideo to make your video creation process easier with the assistance of over 5000+ video templates, 8M+ inventory property, and an intuitive cloud-based editor.

2Not simply that, however we’ve also created an excellent helpful infographic which you could be happy to download and use in your blogs/posts. All we ask for in return is that you simply share the hyperlink for this article because the source. Happy studying!

Create efficient movies for your model

Using InVideo's Online Video Editor

A. Top Video Marketing Statistics

Here are some stats that illustrate why video content material can't be ignored as part of your marketing strategy.

1. By 2022, on-line videos will make up greater than 82% of all client internet traffic - 15 times increased than it was in 2017 (Cisco). In reality, as of January 2018, 85% of all internet customers within the United States watched on-line video content monthly on any of their devices (Statista, 2018)

2. As of 2020, 83.3% of web customers within the US accessed digital video content (Statista)

3. 78% of people watch online movies every week, and 55% view on-line movies day by day. In fact, that 54% of consumers wish to see more video content material this yr (Social Media Week)

4. Studies present that 54% of consumers want to see more video content from a model or enterprise they assist (HubSpot, 2018)

5. 72% of consumers said they might reasonably study a few product or service by the use of video. In reality, 84% of people say they’ve been convinced to purchase a services or products by watching a brand’s video (Optinmonster). Additionally, 79% of people say they’ve been convinced to buy or download a chunk of software by watching a video, which you'll create on your model in a matter of minutes by utilizing the 5000+ prepared-to-use video templates on InVideo.

6. Viewers retain 95% of a message when they watch it in a video, in comparison with 10% when reading it in the textual content (Insivia)

7. 86% of businesses use video as a marketing software - up from 63% over the last three years (Wyzowl)

8. Marketers who use video develop income 49% sooner than non-video customers (WordStream)

9. 59% of executives agree that if both textual content and video can be found on the identical topic, they're more seemingly to choose video. In truth,92% of cell video shoppers share videos with others. Social videos get 12 occasions more shares than textual content and pictures mixed (Small Biz Trends, 2016 - updated 2022)

10. 87% of video marketers are satisfied with the ROI of their video marketing efforts on social media whereas 93% of entrepreneurs who use video say that it’s an necessary part of their marketing strategy (HubSpot)

11. 83% of video entrepreneurs say video has helped increase the average time their visitors spend on the page (Wyzowl)

12. Video entrepreneurs get 66% extra qualified leads per 12 months (Optinmonster, 2019)

13. Including a video on your landing web page can increase your conversion fee by up to 80% (WordStream)

B. Video Consumption Statistics and Usage Trends

1. More video content is being uploaded in 30 days than what main tv networks within the US have created prior to now 30 years (WordStream)

2. By 2022, 82% of the worldwide internet traffic will come from streaming videos and downloads (Cisco)

3. One-third of all online activity is spent watching movies (WordStream)

4. 85% of the web audience in the US watches videos online (Statista)

5. Users spend 88% more time browsing on web sites which have movies (Social Media Week)

6. People watch an average of 16 hours of video every week (Wyzowl)

7. 6 out of 10 people choose watching online video content material in comparison with television (Think with Google)

8. A median person will spend 100 minutes per day watching on-line video in 2022 (Zenith Media)

9. In 2019, internet customers watched an average of 6 hours and 48 minutes of online video per week (Limelight)

10. Men spend 40% extra time consuming online video content material as in comparison with girls (WordStream)

11. Online video consumption has increased throughout all age teams in the last 5 years however the largest increase is seen in folks over forty six years outdated (Limelight)

12. More than 75% of all movies are performed on cellular gadgets (eMarketer)

13. 75% of viewers prefer watching a video horizontally as compared to 25% who prefer watching it vertically (Social Media Week)

Source: Social Media Week

14. 87% of enterprise-related movies are nonetheless seen on a desktop (VidYard)

15. Videos which might be as much as 2 minutes lengthy get the most engagement. There's a big drop in engagement for videos after 2 minutes. However, if you have a protracted video and other people make it past 6 minutes - there are hardly any drop-offs in engagement. (Wistia)

16. 52% of viewers watch a video all the best way by and solely 25% end watching a video if it’s 20 minutes or more (VidYard)

17. 92% of shoppers watch videos with the sound off and 50% rely on captions making it crucial that you create movies which can be optimized for silent viewing. You'll be able to rapidly do this using the intuitive InVideo online editor that enables you to easily add and edit text to your videos in minutes. (Verizon & Publicis)

18. The completion price of interactive movies are 90% (Social Media Week)

19. Personalized videos are 35% extra prone to retain viewers as in comparison with non-personalized videos (HubSpot)

20. 65% of viewers skip online video advertisements (CNBC, 2017)

21. Videos which can be lesser than ninety seconds lengthy have a 50% retention charge (HubSpot)

22. Within the US, the preferred viewing time for online movies is Wednesday between 7 AM-11 AM PST (HubSpot)

23. Globally, half of all of the videos that had been produced final 12 months (56%) had been less than 2 minutes lengthy (HubSpot)

24. Only the top 5% of video retain 77% of viewers on common till the last second (HubSpot)

C. Video Marketing Statistics for Social Media

Let’s begin by looking at some normal social media video statistics after which deep dive into video stats for each platform:

1. Video posts on social media get 48% more views (The Marketing Helpline)

2. 73% of people need to see "entertaining" videos on social media (HubSpot)

3. 16% of social video viewers use vlogs to research merchandise (Global Web Index, 2018)

4. 17% of firms use reside video as part of their social advertising technique (HubSpot)

5. YouTube [88%] is the most popular platform amongst entrepreneurs for sharing movies, followed by Facebook [76%], LinkedIn [66%], and Instagram [65%] (Oberlo)

Source: Oberlo

(A) YouTube video advertising statistics

6. 65% of viewers say that YouTube is their favorite channel for consuming video content material (Limelight)

7. 62% of common searches on Google embrace a video and eight out of 10 of those video results come from YouTube (Searchmetrics, 2018)

8. There are 38 million active channels on YouTube of which 15 million are content creators and 22,000 of them have crossed 1 million subscribers. (Tubics)

9. 500 hours of video content is uploaded every minute to YouTube, as of 2019 (Statista)

Source: Statista

10. The common time spent on YouTube day by day is 17 minutes 31 seconds (Alexa)

11. Globally, xfans.tube mobile YouTube videos reach more 18-19-12 months-olds than any television community. (Think with Google)

12. Daily live streams on YouTube grew by 45% in complete in 2020 (YouTube Trends)

13. Globally, 40% of customers mentioned that they purchased merchandise that that they had discovered on YouTube (Think with Google, 2018)

14. 50% of marketers creating online video content material for YouTube (PPC Hero, 2019)

15. YouTube cell users pay 2X extra attention to what they’re watching, as in comparison with those watching tv. 7 out of 10 folks also default to horizontal viewing when they’re consuming videos on their telephone. (Think with Google)

16. YouTube is the second most preferred content for millennials to consume on-line video content after Netflix (HootSuite)

Note: Want to dig deeper into the state of YouTube immediately? Check out our YouTube statistics guide and get up to speed with the newest YouTube trends).

(B) Facebook video advertising and marketing statistics

17. Facebook data greater than eight billion video views per day (TechCrunch, 2015)

18. In the 12 months 2020, 15% of all content on Facebook was video content (Social Insider)

19. Accounts with over 100,000 followers on Facebook have 71% of video content material (Social Insider)

20. Only 12% of video posts on Facebook are reside streams. However, they get double the engagement of pre-recorded movies (Social Insider)

Source: Social Insider

21. Facebook users spend 3x extra time watching reside videos than uploaded movies (Ever Increasing Circle & Hubspot)

22. Facebook has greater than 500 million lively video advertisers each month (Ever Increasing Circle & Hubspot)

23. Video posts have the highest natural engagement on Facebook (Ever Increasing Circle & Hubspot)

24. 49% of customers have interaction with branded video content material on Facebook - double than every other social platform (Ever Increasing Circle & Hubspot)

25. Seventy five million folks visit Facebook’s video platform Facebook Watch daily and spend an average of 20 minutes (Ad Week)

26. 85% of movies on Facebook are watched with out sound

Create participating Facebook videos that grow your enterprise

With the world’s easiest Facebook video editor

(C) LinkedIn video marketing statistics

27. Video posts on LinkedIn are shared 20 occasions more than different content codecs (LinkedIn)

You can create participating movies to publish on LinkedIn in solely a couple of minutes with InVideo’s online editor that comes with 5000+ prepared to use templates. Sign up here for a free account to attempt it out!.

28. 80% of videos on LinkedIn are considered with the sound off - which is why 70% of movies are designed for silent viewing (with texts or captions) are more likely to be watched until completion (LinkedIn)

Source: LinkedIn

29. Videos which are 30-ninety seconds long work finest on LinkedIn (LinkedIn)

30. Brands get 24x extra feedback and 7x more reactions on LinkedIn live streams in comparison with a published video (LinkedIn)

31. 38% of marketers submit video content on LinkedIn and 75% of them said it was profitable (Wyzowl)

(D) Instagram video advertising statistics

32. Instagram has seen an 80% increase in users spending time watching video on the platform since June 2017 (Instagram)

33. 60% of Instagram videos on Stories are watched with the sound on (Instagram)

34. Video posts on Instagram receive twice as much engagement as compared to other kinds of posts (Search Engine Journal)

Pro-Tip: Wish to create thumb stopping movies for Instagram? It only takes a few minutes with InVideo’s online editor that comes with 5000+ prepared-to-use templates. Sign up for a free account at this time!

35. Using stickers on Instagram Stories can enhance viewership by 83% (Facebook)

36. One-third of probably the most-watched Instagram Stories got here from business profiles (Sprout Social)

Source: Sprout Social & Mention

37. 30% of Instagram customers say that they have purchased a product after discovering it on Instagram (YotPo)

38. 7 out of 10 users said that they swiped as much as entry hyperlinks on Instagram Stories by brands (Mention). If you haven’t started leveraging Instagram tales to develop your personal brand, you may get started by using the engaging, ready-to-use templates on InVideo by signing up for a free account.

Create scroll-stopping Instagram tales in minutes

Unlock 1000+ ready-to-use Instagram story templates

(E) Twitter video advertising statistics

39. Twitter will get 2 billion views on video each day (Twitter)

40. 90% of Twitter video views come from mobile gadgets and 45% of Twitter customers wish to see more movie star videos (Twitter)

41. Promoted tweets with movies save more than 50% on cost-per-engagement (Twitter)

42. Tweets with videos get 10x extra engagement as compared to tweets with out video (Twitter)

43. Video Website Cards on Twitter videos give a 2x increased clickthrough-fee as in contrast to plain video advertisements and boosts consumer retention by more than 60% (Twitter)

(F) TikTok & Snapchat video marketing statistics

44. Tik Tok has over 800 million lively users worldwide (Datareportal)

45. Greater than 1 billion videos were seen day-after-day within the yr 2018 (Influencer Marketing Hub)

46. On common, American customers spend 46 minutes on TikTok every single day, amounting to 37 billion video views a month (Ad Age)

47. 68% of people use TikTok to observe somebody else’s video and 55% of individuals add their own video (Global Web Index)

Source: Global Web Index

48. Only 1 in 10 entrepreneurs have tried video marketing on TikTok. Of them, 66% report having been successful (Wyzowl)

49. TikTok’s model takeover advertisements assure 5 million daily impressions and permit just one advertiser to make use of this format per day (Ad Age)

50. Over 10 billion videos are watched on Snapchat each day (Social Media Week)

51. 12% of marketers use Snapchat as a channel and 50% claim success from utilizing this platform (Social Media Week)

D. Video Marketing Statistics for Marketers and Businesses

1. 64% of customers purchase a product after watching social movies created by manufacturers (Tubular Insights, 2017)

2. 80% of customers can recall a video ad they considered up to now 30 days (Small Biz Trends)

3. 54% of people want to see more video content material from entrepreneurs (HubSpot)

4. Video is the number one type of media used as a content material technique by marketers (HubSpot)

5. 45% of customers want to see more live videos from manufacturers on their social media (Sprout Social)

6. 63% of social media entrepreneurs consider that live video will develop into extra vital in the approaching 12 months (Sprout Social)

7. 89% of video entrepreneurs say video gives them an excellent ROI, 83% of video entrepreneurs say video helps them with lead technology, and 87% of video entrepreneurs say video has increased site visitors to their web site (Wyzowl)

8. Promotional videos for a services or products, model storytelling movies, and product demos are the most typical video sorts utilized by entrepreneurs (HubSpot)

Source: Hubspot

9. 80% of video marketers say video has straight helped increase sales and 95% of video marketers plan to extend or maintain video spend in 2020 (Wyzowl)

10. 85% of companies use video as a advertising device (Wyzowl)

11. 71% of B2B entrepreneurs and 66% of B2C marketers use video advertising and marketing (Wyzowl)

12. 80% of entrepreneurs create videos which are three minutes or much less (Wyzowl)

13. On average, marketers enhance digital video budgets by 25% yr on 12 months (IAB)

14. The video advertising trade in the US alone is worth $135 billion (Social Media Week)

15. Emails with the word ‘video’ in the subject are opened 7% more than emails with out (Social Media Week)

16. 41% of video marketers use webinar a channel - 83% claim success and 37% plan to keep utilizing it as part of their advertising and marketing technique (Social Media Week)

17. 43% of companies plan on using interactive video in the coming yr (Social Media Week)

Here’s an example of an interactive video by Netflix to promote their show Call of the Wild.

18. 14% of businesses have used 360-degree videos (Social Media Week)

19. 74% of video marketers claim success with using 360-diploma videos (Social Media Week)

20. 66% of marketers planned to use video as part of their advertising technique in 2020 (Wyzowl)

21. Video marketers get 66% more certified leads per yr (Oberlo)

22. Eight out of 10 individuals have bought an app or software after watching a brand’s video (Wyzowl)

23. 55% of consumers watch movies before making purchase choices (Search Engine Journal)

24. 48% of entrepreneurs who used video of their strategy for the first time said they began as a result of they found it simpler to persuade others of its worth through video (Wyzowl)

25. 18% of entrepreneurs that began utilizing video as part of their marketing strategy in 2019 did so as a result of they felt clearer in regards to the ROI on video (Wyzowl)

26. On common, companies post 18 videos in a month (HubSpot)

27. With shorter consideration spans, marketers have solely 2.7 seconds to get the eye of their viewers (Marketing Mag)

28. The proportion of marketers who say video is a vital a part of their strategy increased from 82% in 2017, 85% in 2018, and 91% in 2019 to 92% in 2020 (Wyzowl)

29. The commonest movies created by marketers are explainer movies [72%], presentation videos [49%], testimonial videos [48%], gross sales video [42%], and video ads [42%] (Wyzowl)

30. 96% of individuals have watched an explainer video to raised understand or study a couple of product or service. 84% of people say that watching on-line movies of manufacturers has satisfied them to buy a services or products. 86% of people say they want to see more video content material by manufacturers in 2020. Of these, 36% prefer more academic and explainer videos (Wyzowl)

31. 46% of marketers who started using video of their advertising technique did so because they believe that video is becoming extra inexpensive and 46% of them also imagine that it is less complicated to create videos in-house. 43% of entrepreneurs say that video advertising has diminished the variety of help calls they obtained, a rise since 2015 at 30% (Wyzowl)

32. 35% of businesses are using intermediate or advanced analytics to trace the efficiency of their movies (HubSpot)

33. Sales teams that use videos of their emails get a 16% increased open price and a 26% increase in replies (Sales Loft, 2018)

34. Saas corporations that had a video of their proposal bought a 41% larger closing fee (Proposify)

35. Companies that use superior analytics to measure the efficiency of their movies are extra possible to extend their video budgets this year (HubSpot, 2020)

36. Event service corporations whose proposals had a video additionally had a 103% greater closed charge (Proposify)

37. Businesses and organizations that create more than 51 movies in a yr grew from 13% in 2019 to 46% in 2020 (Demand Metric & Vidyard Report 2020)

Note: For those who suppose creating videos is time consuming and takes a whole lot of effort, you'll want to attempt InVideo the place you possibly can create thumb stopping movies in less than 10 minutes!

38. Small and medium-sized organizations (57% every) both rely majorly on inside resources in terms of creating video content material (Demand Metric & Vidyard Report 2020)

39. Emails with movies in them enhance the click-via-fee by 300% (Campaign Monitor)

40. 13% of entrepreneurs who don’t use video as a part of their strategy is because they lack the time, 20% entrepreneurs say it is just too costly, and 17% entrepreneurs don’t know where to start (Wyzowl)

Create professional marketing videos to your brand in minutes

With 5000+ ready-to-use templates

E. Impact of COVID and the way ahead

While the pandemic introduced in a wave of uncertainty - like finances cuts and lack of sources, it additionally boosted the speed at which on-line content material was consumed. All communication went digital and businesses found a new solution to interact with its customers. Let’s take a look at some information that can give us an insight into what the previous yr has modified and what can we expect going forward:

1. Video still stays a top priority for entrepreneurs when it comes to spends and usage. 93% of entrepreneurs who use video stated that it is an important part of their strategy which is an increase from 92% in 2o2o and 91% in 2019 (HubSpot)

2. 91% of marketers feel that the pandemic has made video vital for companies and brands (HubSpot)

3. 60% of video marketers say that they anticipate their 2022 to be affected. 70% of those video marketers say that they're anticipating an increase of their funds whereas 30% say that it is going to be lower brief (HubSpot)

4. 96% of consumers say that the pandemic has elevated the amount of video content material they've consumed online (HubSpot)

5. 96% of video entrepreneurs plan to take care of or improve their spends on video in 2022 (HubSpot)

6. 69% of entrepreneurs who haven’t used video as part of their content material strategy plan to incorporate it in 2022 (HubSpot)

7. 9 out of 10 folks wish to see extra videos from brands and businesses (HubSpot)

It’s evident from the above tendencies and stats present that videos are super efficient for businesses and entrepreneurs. However, solely 86% of companies really leverage video content for their brand. We wished to dig deeper into the highest reasons why companies and brands don’t choose video as a part of their advertising technique and here’s what we found out:

We’ve built InVideo to sort out these exact bottlenecks at the grass-roots level and allow anybody and everyone with little to no video creation experience to be able to turn their ideas into lovely movies in minutes. Here’s how:

TIME - Creating a video from scratch is time-consuming and energy-intensive. You need to handle everything - proper from scripting the video, pre-production, shooting the video, and eventually enhancing it. Hence, many companies discover it extremely tedious so as to add a video to their marketing technique; however creating a video should take minutes and never hours. That’s why we constructed InVideo with an in-constructed library of 4000+ pre-designed templates, inventory footage, animations, graphics, transitions, and music, that’ll let you convey your ideas to life in minutes. Moreover, our online editor is straightforward to make use of and doesn't require you to know any technical software or shortcuts. You additionally don’t need hours of render time because InVideo lets you render videos in less than quarter-hour.

Cost - Creating a video historically can burn a gap in your pocket with hiring professionals to shoot, edit and act. What for those who didn’t have to do this anymore? InVideo permits you to select from over eight Million inventory videos and images from premium sources like Shutterstock and iStock to create visually stunning movies at no extra cost. You can also choose from a wide collection of royalty-free music to add to your videos or you can report a voiceover (VO) and add it too. The very best part- you can get started totally free at present and upgrade to get access to our complete media library for as little as $20/month.

EFFORT - You don’t should be a professional at editing and even have the technical know-learn how to create scroll-stopping videos using InVideo. It has been designed to maintain marketers in mind, and so this on-line video editor is tremendous easy to make use of. You can create a video in less than 15 minutes using customizable templates and if you’re just beginning and don’t know much about enhancing videos, we've the world’s first intelligent video assistant, IVA, that can help you make your movies seamless and good.

Summing up -

We’ve listed sufficient proof for you to start out leveraging video content material to develop what you are promoting and model. We’ve additionally addressed the bottlenecks and given you a sensible answer that enables you to start creating videos right away.

Found this video advertising and marketing statistics article helpful? Please do share it with your mates and peers looking to create movies for their business or model.

Looking to begin a YouTube channel for your small business? Don’t neglect to take a look at this text on YouTube video statistics.

Need to be part of a neighborhood of creators, similar to yourself, and focus on video advertising and marketing stats, video ideas, insights, and extra? Join the InVideo neighborhood - a spot for you to attach and study from 20,000+ other video creators like yourself.